Anastasia Beverly Hills has quickly become a very popular brand. It was no surprise that when the liquid lipsticks came out, everyone would be quick to snatch these up...including myself.
The shades from the line are quite beautiful, ranging from nudey pinks to even a metallic blue. Out of all the shades (before her newly released ones) I settled for Pure Hollywood. It's the second lightest out of the bunch and could be described as a peachy pink nude. Of course the color I wanted is the one that's hard to find. The few times I went to the Macy's stand, it was sold out. Finally one day I wandered in and they must have just restocked the liquid lipsticks because there were five Pure Hollywood's just chillin in their cubby spot. I took it as a sign and purchased it on the spot.
The Anastasia Beverly Hills Liquid Lipsticks will set you back $20.00 USD for 0.11 fl. oz. While it's not crazy expensive it's not inexpensive either. To be honest, ABH has some beautiful shades but if you are unsure of how your lips will react to a drying, matte formula, there are other options to try. Sephora Cream Lip Stains will cost you $14.00 USD and the ColorPop Ultra Matte liquid lipsticks will only cost you $6.00. The Kat Von D Everlasting Liquid Lipsticks cost $20.00 USD but comes with more product (0.22 oz.).
While I love the color I selected, I found this formula to be very drying. I know all liquid lipsticks will dry down to a very matte texture since that is what helps the staying power but this one was painfully dry for me. After about four hours, my lips screamed at me to put on some damn lip balm. As the color wears on, it settles into the cracks of your lips, making lips look quite dry.
The formula itself is very liquidy which means you have to be precise with application. The first time I applied this, I pressed my lips together and found it made the color uneven and patchy. So no lip smushing for this product! Once you let the color do its magic on your lips, it evenly settles and dries down.
Overall, while I am impressed with the color, the formula isn't the greatest for me. So unless there is another shade I really wanted (probably a darker, more forgiving shade), I won't be purchasing another of the ABH liquid lipsticks.